As the industry leader in percentage of sales to women and an official sponsor of March Madness, Buick wanted to recognize the 50th anniversary of Title IX; we found a way to do something more.
40% of athletes are women, but women receive only 10% of sports media coverage. What does that mean to sports fans? It means they’re missing out on some of the greatest moments in sports history. Unacceptable.
2022 Cannes Lion winner.
Matt MacDonell | Strategist | Storyteller 